Wednesday, January 26, 2011

Ted Drewes / Shake Shack

Tonight the revised plans for the arch grounds were revealed and one of the suggestions was something like a 'Shake Shack' in the new Kiener Plaza.


Among other things, the Shake Shack sells frozen custard.  That of course begs the question:  If we're going to put a little building in Kiener Plaza that sells frozen custard, why not make it local?


Kiener Plaza is our gathering ground, perhaps the very heart of downtown.  Putting up a little Ted Drewes hut in the middle of it would draw people from all over.  It has been proven that St. Louisans will drive absurd distances for the express purpose of buying at a window what they could buy at a grocery store. 

Arch Competition...  buzz
New Museum Entrance... buzz
Gondola... buzz
Downtown Ted Drewes...  BUZZ

It'd be a new day in America.


(Anyway, when Kiener Plaza gets destroyed... what happens to the Running Man?  I hope he stays in the Gateway Mall somewhere)

2 comments:

  1. What happens to the Chippewa Ted Drewes? I grew up around the corner, and I would guess upwards of 25% of their business comes from County Cardinal fans after the games. They might be cannibalizing themselves by opening a location downtown.

    Also, I would rather see something that stays open the entire year. Sell burgers, hot dogs, etc. Perhaps the establishment could offer Ted Drewes ice cream in addition to other options.

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  2. My wife and I moved to St. Louis in 2009 from New York City. Our favorite burgers in the world are Shack Shake. The concept is simple. Great burgers using quality local ingredients, plus amazing custard desserts. I love the idea of putting something similar in the new Kiener Plaza area. If it's as good as the Shake Shack the food and treats could be an attraction all on it's own.

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